Marketing Bundle

Who is this course for?

The courses are designed to assist candidates in business to understand how social media and SEO techniques can be used as an effective business marketing tool with enough information to enable them to develop a social media strategy.

What Does this Course Cover?

• Facebook for Business
• LinkedIn for Business
• Search Engine Optimisation for Business
• Social Media for Business
• Twitter for Business

The marketing course bundle is a great induction in relation to using Social Media and SEO for Business.

Social media refers to online platforms and websites that enable users to create and share content, as well as participate in social networking. These platforms allow users to connect with friends, family, colleagues, and even strangers from around the world. Some popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok, and YouTube.

Social media has become an integral part of modern communication, providing various ways for people to interact, share information, express themselves, and stay updated on news and events. It offers opportunities for businesses to engage with customers, advertise products and services, and build brand awareness.

However, social media also raises concerns about privacy, cybersecurity, online harassment, misinformation, and its impact on mental health. As such, it’s essential for users to be mindful of their online activities and to use social media responsibly.

What You’ll Learn?

Facebook for Business Modules:

• The History of Facebook
• Facebook Business Pages
• The Facebook Algorithm
• Facebook Advertising

LinkedIn for Business Modules:

• Introduction to LinkedIn
• Creating your Individual LinkedIn Profile
• Using LinkedIn as an Individual
• LinkedIn for Business
• Measuring Success on LinkedIn

Twitter for Business Modules:

• Introduction to Twitter
• Getting Started on Twitter
• Using Third‐Party Applications
• Being Social

Search Engine Optimisation for Business Modules:

• Introduction to SEO
• Link Building
• On‐Site SEO
• Social Media as part of SEO
• Local Search
• Pay Per Click (PPC)

Social Media For Business Modules:

• Introduction to Social Media
• Introduction to POST Methodology
• Websites and Microsites
• Facebook
• LinkedIn
• Twitter
• Blogging
• Video 
• Bringing it all Together
• Is Social Media Worth It?

Course Benefits

Overall, both social media marketing and SEO offer valuable benefits for businesses, including increased brand awareness, engagement, website traffic, and ultimately, conversions and sales. When used together as part of a comprehensive digital marketing strategy, they can amplify each other’s effectiveness and help businesses achieve their marketing objectives more efficiently.

Course Progression

This course progression, you can gradually build your expertise in social media and SEO marketing and become proficient in driving organic traffic, engaging with audiences, and achieving your marketing goals effectively.